The growth opportunity of halal food showcased at annual festival
The Halal Food Festival drew more than 27,000, with plans to expand to other Canadian cities
Toronto festival focuses on growing Halal Food market in Canada
For the second year in a row, Halal Food Fest TO presented by Mina Halal drew a crowd out to the International Centre from June 14 to 15.
The weather was picture perfect and despite the World Cup opening weekend, Father’s Day and other community events happening in the city, the festival successfully hosted over 27,000 attendees.
Concentrated primarily on the booming halal food service sector, there were many advances in the retail market that provided Toronto’s growing Muslim population with convenience and money saving options that adhere to religious guidelines.
Mina Halal showcased their expanding line of halal meat products while Redpath Sugar educated crowds with their sugar refining process. The company explained what they do to be certified vegan, and noted how traditional processes use bone char, making many sugar brands not suitable for vegetarians and religious groups who have restrictions with consuming meat.
Inside Sample City, the heart of the festival, Riz Global Foods introduced Niagara Valley Halal Beef Bacon, and Kebab Factory showcased pre-marinated ready-to-cook halal meals. Convenience seemed to be the name of the game, but lifestyle-driven products that connect more to newer generations are slowly starting to emerge.Paan Express has developed a compact version of a popular product that’s easy to carry and use. Paan is a South Asian breath mint – a complicated and beautiful-looking mouth freshener of sorts. It consists of tailored mixture, soaked in a syrup and then wrapped up in a betel leaf. Their version is compact, packaged like gum, that you can travel with and eat on the go.
Adonis made a lasting impression with their impressive booth that offered their grocery store experience on a smaller scale. Festival goers were invited to try out many products that are considered staples to their chain such as their assortment of dried fruits and nuts, halloumi cheese and deli meat.
Halal Food Festival Toronto is the largest of it’s kind in North America with plans to expand to other Canadian cities in the near future. Since the festival’s inception in 2012, it’s been paving the way for emerging new business in Canada.