BevWire

Jason Chong

Jason Chong

Jason Chong leads the insights and category management function for Starbucks Coffee Canada’s Channel Development team. Having partnered with companies like Coca-Cola, Pepsi, and Canada Dry Mott’s, Jason brings a wealth of industry knowledge about Canada’s beverage landscape. Contact him on LinkedIn or Twitter

Why beverage pods need their own section

Next emerging soda segment: the mid-calorie soda

Energize energy drink sales through category solutions

Starbucks fixes segment blurring problem

Increasing gas station convenience, increases sales

It’s tea time at Starbucks

Kraft MiO Creates A New Segment