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No Frills continues to champion savvy savers

Advertising campaign touts the discount grocer as the chain without unnecessary extras

No Frills continues to champion frugal consumers with the recent launch of a 30-second television commercial, part of the grocer’s national marketing campaign that debuted earlier this year.

The advertising effort, which also includes radio, out of home and digital advertising, as well as social media initiatives, urges consumers to “get the frill out of their bill,” with an aim to demonstrate the banner’s commitment to quality food at low prices.

“We want to make sure that Canadians think about the value they’re getting and what No Frills can offer,” Mike Rinaldi, senior vice-president, discount division, Loblaw Companies told Canadian Grocer in May. “We really want our customers to be proud of the value that they’re seeking and for being smart and savvy grocery shoppers.”

According to a survey commissioned by Loblaw in April, two important factors for shoppers when choosing where to buy groceries are fair pricing (87%) and good value for money (87%).

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