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Putting a twist on the canning tradition

Bernardin Ltd. signs celebrity chef Anna Olson as its celebrity spokesperson

Anna Olson poses with Bernardin Ltd.'s line of green mason jars.Anna Olson poses with Bernardin Ltd.'s line of green mason jars.

Bernardin Ltd. is working to keep canning top of mind for Canadian consumers.

The mason jar company has signed Chef Anna Olson as its celebrity spokesperson.

“She brings fresh new information into the canning category,” says Catherine Shaw, senior director of marketing for Bernardin. “She’s about traditions with a twist.”

Olson’s recruitment to the Bernardin team coincides with new products the company is releasing this year to capitalize on the popularity canning. Sales of canning accessories in Canada are up 6% in dollars for the 52-week period to March 8, says Nielsen.

Shaw pointed out three trends we can expect to see in canning: an increase in colour; mason jars being converted into beverage-holders; and herbs.

“Herbs are expected to be the next hot edible trend,” Shaw says.

Bernardin expects the customer base for canning to expand as well. Families are buying more local fare and many of these products are ripe for canning.

Families are also taking the time to freeze ingredients to use in the winter. This trend alongside less food-centric ways to use mason jars–storage containers or home decor–means Bernardin’s prime selling period has expanded from the summer canning months, to year-round.

While Bernardin has an assortment of new products to roll out in Canada this year, Shaw noted its iconic mason jar is really the company’s bread and butter.

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