What most companies call their environmental footprint, Molson Coors calls its “beer print”, referring to the impact its company has on the world. The agenda? To grow the positive beer print and minimize the negative beer print.
When looking at Molson Coors’ long history of environmental stewardship, it’s clear the company understands the importance of acting on issues of sustainability. But, arguably one of Molson Coors’ biggest successes has been its ability to mobilize staff members and get them thinking about how they can be a part of the company’s environmental movement.
Beer Print Month was created to encourage employees to increase community participation. In 2015, almost 5,000 Molson Coors employees engaged in Beer Print Month activities, bringing more than 50 employee events to life.
Molson Coors is also focused on sustainable innovation. The cornerstone of the strategy is the most interesting part: a commitment to invest in wastewater treatment that will allow the company to generate clean energy. Molson Coors uses anaerobic digestion wastewater treatment technology to treat wastewater and generate biogas to produce heat or electricity. The energy can then be used to power their breweries.
Like Kruger Products, Molson Coors has a Sustainability 2020 mandate with bold long-term targets:
“Every time you pick up a beer and put it down you leave and little mark on a coaster or on a table, and that’s a beer print. And just like that our company puts a mark on communities where we work, our people, and on the earth … our agenda is to grow our positive beer print…. We want to grow our positive beer print and shrink our negative beer print…”— Bart Alexander, former chief corporate responsibility at Molson Coors.
It is evident that with its 2020 reduction targets Molson Coors continues to make a strong commitment to the planet in a way that will positively impact the company’s bottom line.
Image credit: Molson Coors