The proof is in the puddin'

Materne Canada has expanded its portable pudding line with a new kid-approved flavour: butterscotch.

Puddin’ Squeez, which also comes in chocolate and vanilla, is a ready-to-eat pudding in a squeezable pouch. It’s made by France-based Mom Materne Mont Blanc Group, the company behind GoGo Squeez, a line of squeezable applesauce.

“Our goal for Puddin’ Squeez is to replicate the success of GoGo Squeez, to revitalize a product category in decline, as we did with applesauce,” said Pierre-Marc Laforest, VP of sales and marketing at Materne Canada.

The packaging is free of BPA and phthalates and is easy for kids to open and close. The brand has also partnered with TerraCycle to recycle the packaging while raising funds for schools.

Puddin’ Squeez is available in four-packs of 85 g pouches with a suggested retail price of $3.29.