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Check this out: Diverse tastes gather in Loblaw Thanksgiving spot

Canada's largest grocer builds on its masterbrand campaign with a new 60-second ad

Whether you’re dodging the Brussels sprouts this Thanksgiving or diving right in, “if food matters to you, you’re a food lover.”

This is the continuing message of Loblaw’s latest masterbrand marketing platform called “Food Lovers Unite,” which the grocery chain introduced last spring. The goal is to tap into the many different and often divergent passions of food lovers.

The most recent is a 60-second commercial focused on the Thanksgiving holiday. Take a look:

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