Ontario fresh grocer Farm Boy will open its second store in the Greater Toronto Area this fall.
The store in Pickering, a suburb of 90,000 people just east of Toronto, will be situated in the west wing of the local mall, the Pickering Town Centre. A Target vacated that end of the mall last year.
Ottawa-based Farm Boy opened its first store in the GTA last fall in Whitby, another suburb east of Toronto.
Jeff York, Farm Boy’s CEO said that after opening in Whitby his company received “many emails” from residents in Pickering “asking us to open there as well.”
We “look forward to serving them the best fresh shopping experience,” York said in a statement.
The store in Pickering will be 25,000 sq. ft. As with other Farm Boys, perimeter fresh departments, such as produce, meat, dairy and HMR, will be emphasized. Farm Boy stores tend to have few centre store aisles.
Selection will include more than 500 Ontario dairy products and over 200 cheeses. The HMR department is to include a 52-foot salad and hot bar, with sushi and pizza made to order.
Like the Farm Boy in Whitby, the Pickering store will have an eat-in area with free Wi-Fi.
This will be Farm Boy’s 23rd store. It’s part of an expansion strategy launched some five years ago aimed at taking Farm Boy out of its Ottawa-area roots and into other towns and cities in Ontario.
In March, the company opened a store in Brantford. This summer a store will open in Ottawa’s Westboro neighbourhood, in the ground floor of a condo development.
Last year, in addition to the Whitby store, Farm Boy opened two outlets in London and one in Kitchener.
More stores are in the works, according to the company.