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7-Eleven pilot stores serve beer and wine

In addition to alcoholic beverages, the convenience store chain will serve smoothies and cappuccino

7-Eleven Toronto

7-Eleven Inc. plans to grow its footprint by testing a store concept.

The Irving, Texas-based convenience retailer recently welcomed customers at a new Dallas-area convenience store. The location is the first of six test stores the company plans to open around the U.S., according to the Oak Cliff Advocate news.

The latest 7-Eleven opened March 4 and features a Laredo Taco Co. restaurant, and a café serving coffee drinks (cappuccino, latte and even caramel macchiato), made-to-order smoothies and shakes, among other beverage offerings.

READ: Farm Boy, Longo’s, 7-Eleven talk grocery delivery and mobile apps

In addition, the store includes a bar with wine and craft beer on tap. Customers can order adult beverages to consume on-site or in growlers to go.

According to the report, 7-Eleven will use the concept stores to develop brands and ideas. Another concept store is slated to open in Prosper, Texas.

7-Eleven is no stranger to retail pilot projects. Last year in Taiwan it outfitted a concept store at its corporate headquarter with facial recognition technology to make payments easier and checkout faster.

A version of this article appeared at StoreBrands.com.

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