Mondelēz buys majority interest in Toronto’s Give & Go

Mondelēz looks to strengthen its leadership in broader snacking with recent purchase

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Mondelēz International is purchasing a majority stake in Toronto-based mini treats maker Give & Go. Financial terms of the deal were not disclosed.

Give & Go was founded in 1989 and produces baked goods under such brands as Two-Bite, Create-A-Treat, Mason St. Bakehouse and the Worthy Crumb Pastry Co. Last year the company reported approximately $500 million in net revenue.

Under the deal, Give & Go will run as a separate operation “to nurture its innovative and entrepreneurial spirit,” according to a press release, and its management team will maintain a minority interest in the company.

“Our ambition is to lead the future of snacking by offering consumers a broad range of snacks in key growth channels and categories,” said Glen Walter, executive vice-president and president, North America, for Mondelēz International, in a statement. “Give & Go’s leading position in the large and fast-growing in-store bakery channel gives us a unique opportunity to expand into new, on-trend consumer spaces.”