Ontario grocers can now start selling alcohol at 7 a.m.

Ontario has loosened the rules around beer and wine sales at grocery to support early shopper programs during COVID-19.

The Alcohol and Gaming Commission of Ontario (AGCO) announced Thursday that grocery stores and liquor manufacturer retail stores could start selling beer and wine as early as 7 a.m., two hours earlier than previously allowed.

The new, and temporary measures, will allow grocers to sell beer and wine during the first hours of business, which many grocers have dedicated to elderly shoppers and vulnerable people.

"Everyone at the AGCO is concerned for the individuals, families, businesses and communities affected by this virus," said CEO Jean Major. "We are working closely with the Government of Ontario to find ways of supporting Ontarians and the sectors we regulate during these challenging times."