Jennifer Lopez and Alex Rodriguez have introduced a line of affordable frozen meals at Walmart.
The power couple is backing Tiller & Hatch Supply Co., a company that offers ready-to-cook frozen meals designed for an electric pressure cooker, with ingredients that create artisanal pastas, hearty stews and soups.
Both Lopez and Rodriguez are committed to making health and wellness a central part of their lives and are excited to offer an affordable meal option to all families, according to a press release announcing the line.
Tiller & Hatch meals can feed a family of four for less than US$12. Consumers can choose between the subscription delivery option–four, six, or eight meal bundles–or they can purchase in-store at Walmart.
A portion of the proceeds from all sales will benefit a variety of shelters and charities working to fight hunger.