Loblaw launches children’s decor and furniture line

Loblaw has introduced a selection of children’s décor, furniture and accessories for the modern family under the brand Jump Kids World.

It will be rolled-out in over 120 Loblaw banner stores across Canada starting early spring 2012.

The Jump Kids World children’s decor and accessories focus on fun design at great prices.

“We believe it will surprise and delight parents who are looking for a fun and functional solution,” said Joseph Mimran of Joseph Mimran & Associates, creative director, Joe Fresh, home and entertainment for Loblaw in a press release.

Products in the lineup include clocks, art frames, storage solutions, bedding, toys and furniture.

The products will be available at select Loblaw banner stores including Real Canadian Superstores.