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Research uncovers millennials’ views on private label brands

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How have private brands evolved over the years? Matt Sargent, senior vice-president at business strategy company Magid, provided these insights to Canadian Grocer‘s sister publication, Progressive Grocer:

  • Millennials do care about brands. “One huge myth in marketing today” is that millennials don’t care about them, he wrote.
  • Millennials have a higher desire to trust the brands they engage with.
  • Though millennials love their brands, they’re not as brand-loyal and prefer to “discover” brands.

Visit ProgressiveGrocer.com to take a deeper dive into Magdi’s research.

 

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