Target launches Red Card rewards loyalty program

Target Canada announced the launch of its Red Card 5% loyalty program that offers additional savings on products that are applied instantly at time of purchase.

Target's Red Card products include the Target debit card and Target RBC MasterCard, and the program is simliar to teh Red Card Rewards loyalty program in the U.S.

"We're excited to bring the unique Target shopping experience to Canada and offer guests quality products at affordable prices. Our Red Card 5% Rewards loyalty program is an important part of this commitment, and will ensure that our Canadian guests enjoy additional everyday savings when they shop at Target," said Tony Fisher, president, Target Canada in a release.

The Target Debit Card, a proprietary Target Canada offering, will link to the cardholder's existing chequing account and can be used only at Target stores in Canada.

Royal Bank of Canada will issue the no-annual fee Target RBC MasterCard, which offers cardholders not only Red Card 5% Rewards at Target, but also the ability to earn Target gift cards based on their purchases outside of Target.

Target has announced plans to open 125 stores across Canada starting in March/April 2013.