Toonies for Tummies featured on Toronto morning show
Grocery Foundation executive director Shaun McKenna shared campaign details with the Breakfast Television audience
The Grocery Foundation’s Shaun McKenna joined Breakfast Television Tuesday morning to promote Toonies for Tummies and the importance of providing school-aged kids with a healthy breakfast.
McKenna, the Foundation’s executive director, chatted with BT host Roger Peterson about how difficult it is to identify child hunger, the importance of Toonies for Tummies and the opportunities it provides. Click here to watch the segment.
According to The Grocery Foundation, it’s estimated that one in five children in Canada attends school hungry, and in some communities, the incidence is higher. This year’s goal is to raise $1.8 million, which would provide 900,000 nutritious breakfasts and mid-morning snacks to hungry students.
The 2019 Toonies for Tummies campaign raised a record-breaking $1.5 million, 25% over the goal and 42% over the previous year’s donations.
Toonies for Tummies runs to Mar. 7, and is supported in-store, on-shelf and through an integrated marketing campaign featuring comedian Sean Cullen and radio personality Taylor Kaye.