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A truly designer supermarket in Paris

Designer Chanel turned its catwalk into a supermarket with custom made products

chanel-supermarket

Ever wonder what Keira Knightley and Rihanna do when they just want to go to the grocers like average people?

They go to Karl Lagerfeld’s luxury Chanel supermarket, of course.

Tuesday saw the fashion showman put on a “Chanel Shopping Center” fall-winter show that featured an audacious Walmart-sized reconstruction and saw the celebrity pair applaud vigorously from the front row. They clearly didn’t seem to mind sitting near the canned goods food section.

However, events took a nose dive after the show when the rowdy fashion crowd looted the set.

The attention to detail was astounding.

An entire supermarket had been reconstructed across several hundred square meters (feet) of Paris’ Grand Palais.

Guests stared in disbelief at shelves bursting with consumable products especially made for this show: bottles of “Tweed cola,” wine branded “Maison Gabrielle,” and even grilled bread stamped “CC.”

This was clearly a fall-winter show like no other.

Chanel trolleys at the side led on to a tall pile of coconuts next to writing “1 for the price of 2,” a fresh fruits and veg section, and large signs advertising Chanel’s latest special offers. Instead of discounts they read “50% mark up.”

“Luxury should be worn like you’re going to the supermarket. It’s the pop art of the 21st century,” said the couturier in high spirits.

At the very least, it’s proof that Lagerfeld is fashion’s greatest showman.

Though the set was a universal hit, perhaps Monsieur Lagerfeld later had one regret: telling revelers they could help themselves to the produce.

It triggered a stealing-frenzy, with security guards having to swoop in as revelers stripped the shelves. At the exit, fashionistas’ bags were actually searched to remove stolen goods. One fashion editor succeeded in making off with a Chanel doormat.

“Pirates of the Caribbean” star Keira Knightley rocked the front row alongside her husband, Klaxons singer James Righton whom she married last year.

They entered a cordoned-off area after the show alongside superstar Rihanna near some Chanel cooking oil.

It triggered a media frenzy with a worried Knightley saying, “I think there’s a fight breaking out.”

Her husband, who watched from the sidelines, seemed puzzled by the luxury supermarket concept. “It’s my first Chanel show. It was fairly mad. Is this normal?”

Yes, at least in Lagerfeld’s world it is.

Just like a supermarket, Lagerfeld produced a collection that was so varied there was choice for everyone.

With attention given to large rounded shoulders, exaggerated upper torsos, cinched or exposed midriffs and lashings of tweed, Lagerfeld mixed and matched.

View the show on YouTube.

The following day, George as UK grocer Asda recreated the Chanel show at its Park Royal, North West London branch.

A hot pizza counter was used as a catwalk backdrop, and the checkout showcased George at Asda’s latest fashion line.

Read and see pictures here.

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