Amazon set to expand online grocery service

Internet retailer's fresh delivery could be in 20 cities by next year
6/4/2013

For five years, Amazon has been testing a grocery delivery service in Seattle, the city where it is headquartered.

AmazonFresh, as the service is called, delivers produce, meat and other grocery staples to people’s homes.

Now, the company’s CEO, Jeff Bezos (pictured), appears poised to take the test on the road.

On Tuesday, Reuters reported that Amazon will introduce grocery delivery to Los Angeles and San Francisco. The L.A. service could begin as early as this week.

If Amazon does well in these markets, it could begin grocery delivery in another 20 cities by next year.

It was only a few weeks ago at Amazon’s annual meeting that Bezos assured shareholders that the company was making progress on the e-grocery business model in Seattle.

been doing a lot of experiments and trying to get the right mixture of customer experience an economics. I'm optimistic that the team is making good progress,” he said during the meeting, according to Geekwire.com.

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