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Cost comparison: online grocers vs. supermarkets

In the U.S., 14 basic items were tested in the two channels across six cities

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A Wall Streeet Journal reporter finds out if online groceries are now a better deal than going to the supermarket.

Some 14 basic grocery items were purchased in six cities in online stores and mid-priced grocery stores. Items included milk, bag of grapes, cereal.

The reporter discovered that even factoring in the online grocer’s delivery charges, groceries bought online ended up being cheaper than their bricks and mortar counterparts.

Case in point, the Walmart delivery in San Francisco was 10% less than at the Safeway store nearby.

The main issue the reporter found with online delivery of groceries was the minimum order thresholds on sites that can range from $10 to $60, as well as annual fees (AmazonFresh in San Francisco is $299).

To read more, go here.

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