Earlier this year, Coca-Cola launched Coke Life in Argentina. Sweetened with stevia, a natural ingredient, Coke Life has proven a hit with Argentinians.
Now, the brand appears poised to come to North America. Earlier this month, Coca-Cola’s chairman, Muhtar Kent, hinted the lower-calorie drink may hit U.S. stores next year.
Coke Life could be a game changer of sorts. Soda sales have fallen as consumers cut back on sugary drinks.
A pop sweetened with natural stevia might put the fizz back in sales, suggests a new report from Seeking Alpha.
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