Upcoming IDG event looks at online grocery

Grocery e-commerce has surged across Europe with chains like Tesco making it a priority. Now, online food sales are coming to Canada, as Loblaw and other supermarkets begin to offer consumers the ability to do their weekly shop online.

What do you need to know to succeed in this new side of the grocery business? How can you deliver what e-commerce shoppers want?

To help grocery companies navigate e-commerce, IGD Services Canada will hold a one-day workshop, “Winning in Online Grocery”,  March 10 in Mississauga, Ont.

The interactive workshop will be led by IGD’s U.K.-based expert on e-commerce: Lisa Byfield-Green, senior analyst specializing in online and digital.

IGD says the workshop is “a must for anyone whose role includes an element of online responsibility.”

The event will also feature Loblaw’s senior category manager of e-commerce click and collect, Dominic Melliss, and Loblaw’s senior marketing manager for grocery, Lauren Steinberg.

Loblaw’s launched a click-and-collect program at some of it stores in Toronto last year in which shoppers can order online, then pick up at the store.

IGD is a non-profit organization based in the U.K. that researches and examines best practices in the food and consumer goods industries around the globe.

For more information on the workshop or to register, click here.