Made from equal parts ryegrass (a renewable, quickly growing resource) and recycled paper, the new packaging protects its delicate contents in the same way as a standard carton, but uses 60% less water to produce and releases 10% less CO2. The new packaging, of course, is 100% recyclable.
The packaging is currently being used on the Waitrose Duchy Organic line of eggs, but the retailer plans to extend the new packs to its other egg ranges. As a result of the switch, the retailer predicts the new packaging could save about 405 tons of wood/recycled paper per year.
Waitrose is one of the U.K.’s leading supermarkets, with 340 outlets.