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How to help customers mark special moments during COVID

Changing consumer behaviours and the right product mix are providing unique opportunities for c-stores

Shutterstock/Dana.SShutterstock/Dana.S

COVID-19 restrictions may have put a kibosh on Easter gatherings this year, but Canadians still sought out chocolate and candy. Fortunately for the sector, more shoppers than usual found their treats at c-stores.

Easter confectionery in the convenience and gas channel reached $3.8 million nationally and grew 13% over 2019, according to Nielsen MarketTrack for the season ending April 25th, 2020.

It has given c-stores reason to be bullish about their role in helping customers celebrate other calendar milestones amidst a new normal of social distancing and shifting shopping behaviours.

The Civic Holiday, Labour Day, Back to School, Thanksgiving and Halloween are all upcoming opportunities for the convenience industry. From water toys and colouring books, to fireworks and limited-time launches, you can help your customers mark those special moments.

Read the full story from our sister publication CCentral.ca.

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