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Fresh City acquires The Healthy Butcher

Toronto grocer makes its second acquisition in as many months, brining its store count to eight

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Less than two months after its last acquisition, Toronto’s Fresh City is at it again.

The grocer has acquired The Healthy Butcher–an organic meat retailer founded in 2005 by husband and wife Mario Fiorucci and Tara
Longo–which has two Toronto locations. The Healthy Butcher’s staff were retained as part of the deal, and Fiorucci and Longo will join Fresh City’s senior management team.

“We are beyond excited to welcome the Healthy Butcher team and brand under the Fresh City umbrella,” said Ran Goel, founder & CEO of Fresh City, in a press release. “They are the clear leaders in Toronto in sourcing and processing organic, grass-fed and sustainable meat and fish. This allows Fresh City to provide better quality, higher standards and more transparency.”

Some Healthy Butcher meat options are available at Fresh City stores and on its website. And, some Fresh City prepared foods are available at Healthy Butcher and through its e-commerce site.

“As we continue to integrate our systems over the next several months, customers will begin to see more and more Healthy Butcher products available
as a part of the Fresh City home delivery service” said Goel, who was selected as one of Canadian Grocer’s 2016 Generation Next Award winners.

Fresh City launched as an urban farm and online grocer in 2011, and expanded to brick and mortar in April 2018 with a 600-sq.-ft. space on Roncesvalles Avenue in Toronto’s west end. Its second location, a 2,000-sq.-ft. store on Ossington Avenue, opened last August.

In April, Fresh City purchased Mabel’s Bakery & Specialty Foods and its four Toronto stores.

 

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