Nestlé is paying more than $7 billion to handle global retail sales of Starbucks’s coffee, tea and food outside of its coffee shops.
The deal comes with a huge price tag for Nestlé, but it could pay off big for the Swiss company. Its Nescafe and Nespresso don’t carry anywhere near the heft in America that the Starbucks brand does, with its $2 billion in annual sales.
The deal gives Nestlé the rights to market, sell and distribute Starbucks, Seattle’s Best Coffee, Starbucks Reserve, Teavana, Starbucks VIA and Torrefazione Italia packaged coffee and tea. It will also be able to put the Starbucks brand on Nestlé single-serve capsules. The agreement excludes bottled drinks such as ice coffees and Frappuccinos that are sold in and outside of Starbucks stores.
Nestlé had hinted last year that it was looking at focusing on higher-growth areas such as pet care, coffee and infant nutrition. In January it announced it was selling its U.S. candy business to Italy’s Ferrero for approximately $2.8 billion.
With the strength of the Starbucks brand, Nestlé is in a better position to compete against JAB Holdings, an investment holding company that has gobbled up businesses and brands associated with Peet’s Coffee & Tea, Caribou Coffee Co., Stumptown Coffee and Krispy Kreme Doughnuts.
Nestlé announced Monday that Starbucks Corp. would receive $7.15 billion in an up-front cash payment. Approximately 500 Starbucks employees will join Nestlé, and operations will continue to be located in Seattle.
The deal is subject to regulatory approval and is expected to close by the end of the year.