Ljubicic takes over at Nielsen Canada

Former managing director Jeanne Danubio heads to Switzerland

Mike Ljubicic-Nielsen

Nielsen Canada has a new leader. Mike Ljubicic has been named managing director of the research and insights company’s Canadian arm.

Ljubicic (pictured) is a Nielsen veteran. His most recent role was leading its manufacturer client service team. Before that, he was in charge of Nielsen’s retail strategy.

He takes over the MD role from Jeanne Danubio, who has moved to Nielsen in Geneva, Switzerland.

READ: How Jeanne Danubio makes life easier for retailers and CPGs

Ljubicic’s replacement as head of client services is Krista Thompson, who spent the last year working on the design and implementation of Nielsen’s Canadian strategy.

Also at Nielsen, Rick Winslow will add the marketing effectiveness practice to his job portfolio of Nielsen value-add solutions. Hanif Mohamed will continue leading Nielsen’s retail services team in Canada.

“These leaders have a proven history of adding value to clients and will play an integral role in defining Nielsen’s growth strategy,” Danubio said in a statement.