Tim Hortons is launching a cereal inspired by one of its most-served coffees.
Tim Hortons Café Mocha flavoured cereal, made in partnership with Post Foods Canada, “combines rich chocolate and smooth coffee flavours with mocha-swirled marshmallows,” according to a press release, and will be available at major grocery store chains across Canada starting this month.
The new cereal follows the successful Jan. 2020 launch of Post Timbits Chocolate Glazed Cereal and Post Timbits Birthday Cake Cereal, which Post Foods Canada called “one of the most successful innovations in the history of our category.”
“We know Canadians love coffee with their Timbits, so following the success of Post Timbits cereal last year, it was natural for us to extend that into a new coffee-flavoured cereal,” said Samuel Heath, head of retail, Tim Hortons. “Post captured the delicious taste of our café mocha in a crunchy and delicious way and we hope Canadians will love it just as much as we do.”
Tim Hortons Café Mocha flavoured cereal expands the list of Tim Hortons-branded products available at grocery. The company also sells instant coffee, iced cappuccino and iced coffee bottled drinks as well as homestyle chili, cream of broccoli, chicken noodle, and chicken and rice soups.