Grupo Bimbo donates bread globally through Bimbo Global Race

Who: Grupo Bimbo

What: The company recently held the eighth edition of its Bimbo Global Race. 

The event brought together more than 120,000 runners in physical races across 17 countries and 24 cities. The Canadian leg, presented by Dempster’s, took place in Ashbridges Bay Park in Toronto and welcomed more than 2,800 participants of all ages. 

For each participant registered in the race, Grupo Bimbo committed to “Nourish a Better World” by donating a total of 2.8 million slices of bread to food banks across the world.

In Canada, this represents a donation of 56,000 slices of bread to four food banks across Canada: North York Harvest Food Bank, Food Depot Alimentaire, Moisson Montreal and the Vancouver Food Bank – all long-time Bimbo Canada partners.

"Bimbo Canada is honoured to be the host city for this year's edition of the Bimbo Global Race. Hosting an event of this scale demonstrates our involvement in getting Canadians active and the importance of giving back to the communities where we live and work," said Tania Goecke, VP of marketing at Bimbo Canada, in a statement. "Thanks to our sponsors, Butterball, Muldoon's Coffee, The Running Room and LA Fitness, the race participants got to enjoy delicious barbeque, tea and coffee, and had the chance to win fitness memberships," she added.

The theme of the 2023 Bimbo Global Race was "The Good We Share," highlighting the joy that comes from sharing good times with loved ones.