Steve Jobs is innovation personified. The Apple CEO has turned the worlds of mobile communication, book publishing and music distribution on their heads and become synonymous with cutting-edge technology.
In a book published by McGraw-Hill and to be released in October, the forward-thinking guru shares his guiding principles. Titled The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success, the book pledges to teach readers how to rethink their business, reinvent their products and revitalize their vision of success. Suffice it to say, this stuff isn’t just for tech geeks. It’s for anyone who wants to start looking at their business in fresh, exciting ways.
As a sneak peek, here are three of Jobs’s seven guiding principles of innovation: Sell Dreams, Not Products (think differently about your customers); Say No to 1,000 Things (think differently about design); and Create Insanely Great Experiences (think differently about your brand experience). See? We told you it wasn’t just for techies–it’s perfect inspiration for grocers, too.
The book, written by business journalist Carmine Gallo, aims to help you tap into your creative potential and create an environment that encourages innovation. It also tackles topics like beating out your competitors, coming up with revolutionary products and magnetizing loyal customers. Gallo interviewed a wide mix of professionals to get varying perspectives on Jobs’s ideas. The result is a book that promises to fuel innovation in any workplace. Judging by how Apple is doing, it’s a good idea to follow his advice.