Parmalat has introduced Astro Kefir Probiotic Yogourt: a
naturally thick, spoonable brand that contains twice as much probiotic content as your average yogurt, according to the company. As Astro’s first kefir-based yogurt, it comes in simple flavours such as Plain and Vanilla, as well as fruity varieties such as Strawberry or Blueberry Pomegranate on-the-bottom flavours. Available in 500-gram tubs or 8 x 100-gram multipacks, the company boasts that it not only helps with digestive health (thanks to all those probiotics), but “it also has the added benefit of an ingredient list that doesn’t require a dictionary for you to understand.”
Launching a product? Tell us about it. Send product information and photos to online editor Kristin Laird.