GreenSpace Brands is hoping that happy cows make for happy consumers.
The company, formerly known as Life Choices Natural Food Corp., has launched a line of grass-fed dairy products under its new Rolling Meadow brand. The line includes a selection of milk, yogurts and butters.
GreenSpace Brands has partnered with Mennonite farmers in Stratford, Ont. and Dutch farmers near London, Ont., who raise free-range, grass-fed dairy cattle in a wholesome, natural environment. The end result is “healthier milk and happier cows,” says Matthew von Teichman, founder of GreenSpace Brands.
According to the company, grass-fed milk contains high levels of Omega 3 and Conjugated Lineoleic Acid (CLA), an Omega fatty acid that helps the body convert food into energy. In addition, grass-fed cows’ milk features a 300% improvement in the ratio of Omega 6 to Omega 3 fatty acids versus that of conventional milk.
“People are getting too much Omega 6 and not enough Omega 3,” explains von Teichman. “Grass-fed dairy has almost a perfect natural balance of Omega 3 to Omega 6, which is around two to one.”
Rolling Meadow is targeting consumers who are urban, educated and affluent, and who currently drink either organic or conventional milk. “Someone who drinks organic might look at grass-fed for its nutritional profile and because it’s a little less expensive,” says von Teichman. “And we think there’s a segment in conventional who will see the deeper nutritional offering and move up into the grass-fed category.”
The Rolling Meadow line includes milk in 3.25% ($5.99/2L), 2% ($5.69/2L), 1% ($5.69/2L) and skim ($5.69/2L); yogurts (500 ml) and butters (250 grams) priced between similar organic and conventional products.
Rolling Meadow is being promoted with in-store marketing, public relations and trade shows.