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B.C. firm selling do-it-yourself gummies kits at grocery

Consumers can add drops of legally procured oil to create their own edibles

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Canadian consumers don’t have to wait until mid-December to legally consume some cannabis-infused gummies–if they’re willing to make some themselves.

For those who may be wary or intimidated by cannabis cooking, Victoria-based company Paracanna has developed a do-it-yourself kit to which consumers can add drops of legally procured oil to create gummies in flavours such as “punchy pink grapefruit.”

READ: Canadian companies hungry to cash in on pot edibles

The kits, called Zen Zingers, allow people to control the cannabinoid dosage and make gummies at a lower price at home in about 10 minutes, said Paracanna chief executive Andrea Butterworth.

Paracanna’s product does not contain any cannabis, and therefore is not subject to Health Canada’s new edibles regulations. Still, the company did not want the packaging or the resulting gummies to appeal to children, said Butterworth.

The moulds in the kit produce half-sphere shaped gummies, and the box itself is modelled after tea packaging. (Zen Zingers was a Top 10 in Grocery winner at Grocery & Specialty Food West in Vancouver earlier this year.)

“No animals, no characters, no creating juicy explosions and things that are typically seen in kids’ candy. We really tried to stay away from that,” she said.

Paracanna also recommends to “start low and go slow” with cannabinoid content–the active ingredients derived from cannabis such as THC–in its dosing guidelines. It recommends four, five or 10 milligram edibles.

However, consumers will make the ultimate decision on the potency they require.

READ: Edibles legalization fraught with hurdles, companies say

For example, Butterworth cites a friend who uses medical cannabis and whose experience helped to spark the idea for Paracanna. This friend grapples with an undiagnosable condition that results in daily migraines, and rather than taking the prednisone prescribed by doctors, he uses cannabis at relatively high doses, she said.

“We don’t want anyone to go out and take a really high dose and hurt themselves, or put themselves in harm’s way,” said Butterworth. “But there are certain people who will inevitably use the kits to access what’s required for their conditions.”

READ: Canadian edibles, topicals market worth $2.7B (Deloitte)

The company was incorporated in November 2017, and its kits are on sale in more than 300 stores, largely head shops, dispensaries and some smaller, local grocery stores, she said.

When edibles hit legal retail stores as early as mid-December, Butterworth believes there will still be demand for her kits. The government’s packaging requirements will make pre-made products more expensive than homemade, she said.

Also, it will probably take months for legal shelves to be fully stocked, she added.

“It’s going to take awhile to get into full swing… there is room for our product in the market, for sure, and pre-made edibles as well.”

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