Heinz Ketchup just took its relationship with Ed Sheeran to the next level–the pair are now sporting matching tattoos.
The British pop star has never been shy about his love for the condiment brand, going so far as having the logo tattooed on his arm. Now Heinz is reciprocating the admiration with limited edition ketchup bottles featuring Sheeran’s tattoo on the label.
Only 150 bottles have been made, each one has been signed by Sheeran and comes in a collector’s edition speaker box. Three bottles will be auctioned of at Christie’s in London with proceeds benefitting East Angila’s Children’s and Rise Against Hunger, one bottle will be given away through a worldwide prize draw, and a select number of bottles will be gifted to Sheeran’s super fans and pop-up museums.
The bottles are in celebration of the Heinz Ketchup’s 150th anniversary and part of an ongoing marketing collaboration with Sheeran, which included a television spot that launched earlier this year.