The wait is nearly over.
Eataly will open its first Canadian location at Toronto’s Manulife Centre, a mix-use tower located at the bustling south-east corner of Bay and Bloor Street on November 13. The Italian food marketplace made the announcement on its Instagram page Monday morning.
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It’s the moment you’ve been waiting for, amici. We’re officially opening on Wednesday, November 13! Read on for more details & tag a friend below you’ll be there with. ❤️️🎉 #EatalyToronto . . . EAT, SHOP & LEARN: That’s right – in less than a month, you’ll be able to take a trip to Italy without leaving the Yorkville neighbourhood! Our doors will officially open to the public at 5 p.m. on November 13. What’s going on for opening day? Arrive early to be one of the first guests to browse our marketplace, learn from a few of our favorite producers with complimentary tastings (maybe a few giveaways!), dine in our restaurants, and so much more. T-minus 22 days! See you there.
Launched in 2007 in Turin, Italy, Eataly has more than 40 stores in locations such as Japan, Dubai, New York, Boston, Moscow and Seoul. Each location features restaurants, cafés, to-go eateries, fresh counters, more than 10,000 grocery products and a cooking school.
Eataly doesn’t follow a template when designing its stores, however. Instead, each location is designed based on feedback from locals and a concept is built out from there.
“Every store is born different,” said Ennio Perrone, vice-president of business strategy and marketing for Eataly North America, during a conference in Las Vegas last fall. “The design is the consequence of the experience, customer journey and brand values.”
For instance, the L.A. store includes a rooftop restaurant with a wood-burning grill and the Boston location has a heavy focus on seafood. But, in all locations the staff is “empowered to make sure they give the right experience to the right customers at their location,” he said.