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Empire speeds launch of e-grocery in Toronto

Sobeys parent company will start testing Voilà later this month

Voilà by Sobeys and Voilà par IGA promises to help Canadians stay one step ahead of their busy lives, underscored by a new tag line “Your groceries delivered. Just like that.” (CNW Group/Empire Company Limited)

Voilà by Sobeys and Voilà par IGA promises to help Canadians stay one step ahead of their busy lives, underscored by a new tag line “Your groceries delivered. Just like that.” (CNW Group/Empire Company Limited)

Empire Co. Ltd. is accelerating the launch of its Voilà online grocery home delivery service in the Greater Toronto Area and expects to start tests later this month.

The company, which owns the Sobeys and Safeway chains as well as others, says tests of the service are expected to start the week of April 26.

READ: Grocery industry continues to grapple with COVID-19 delivery demand

A phased rollout to customers across the Toronto region is expected once testing is complete.

Demand for home delivery of groceries has soared since the start of the COVID-19 pandemic as shoppers try to stay home as much as possible in an effort to slow the spread of the virus.

Empire says its e-commerce businesses in Quebec through IGA.net and in B.C. through Thrifty Foods have seen a significant increase in orders.

The retailer reported that same-store sales were up sharply as customers stocked up and stayed at home to eat instead of going out to restaurants.

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