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New Whole Foods tool filters products by diet

Shoppers can now access nutritional information, ingredient lists and more

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Whole Foods Market has launched an online tool to help shoppers search for products based on dietary preference and to easily obtain nutritional information and ingredient lists.

Understanding that nearly one-third of its frequent patrons shop according to a specific dietary preference, the Amazon-owned natural grocer developed the tool to help shoppers research food options and verify product availability at their local store. (The site currently serves U.S. residents only.)

Customers can now search for tens of thousands of Whole Foods’ most popular products and filter by a number of dietary preferences via desktop computer or mobile device, including:

  • Vegetarian
  • Vegan
  • Gluten-free
  • Paleo-friendly
  • Keto-friendly
  • Sugar-conscious
  • Dairy-free
  • Kosher
  • Organic
  • Whole Foods Diet-approved
  • Engine 2
  • Low sodium
  • Low fat

Search results will return product images, nutrition facts panels, ingredients lists and tags related to diets and allergens. A store selector provides shoppers with stock and price information.

“Whole Foods Market has always been a go-to for those who follow special diets or want greater transparency into what they are eating,” said Jason Buechel, EVP of technology and chief information officer for Whole Foods Market. “This new experience makes it easier than ever for those customers to find products that fit their needs from dietary preferences to lifestyle changes, and ultimately helps them achieve their wellness goals.”

A version of this article appeared at ProgressiveGrocer.com. To read the full story, click here.

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