Walmart’s Urban 90 format will have a local focus

Walmart Canada will launch a new store format “Urban 90” in east Toronto, showing its flexibility in urban areas that will focus on items specific to the community.

The announcement was made by David Cheesewright, president and CEO of Walmart Canada at the Jefferies Global Consumer Conference on Tuesday.

The 4.5-acre site was once a used car lot in east-end Scarborough on the north side of Eglinton Ave. East just west of Markham Rd. on what used to be a General Motors dealership.

Walmart typically needs eight to 10 acres for its stores.

The Urban 90 prototype store will effectively be a smaller footprint Walmart Supercentre, carrying a full assortment of fresh food and general merchandise.

“The merchandise assortment will be reflective of the local community,” said Rosalyn Harris, manager, public relations, Walmart Canada. “We’re confident it will be  store that local residents will be proud to have in their community.”

While Cheesewright said the store would be opening in about two months, Harris said the store is expected to open in January.

This follows as the retailer in the U.S. has focused on small-store formats, called Wal-Mart Express, aimed at both rural and urban areas that don’t have nearby grocery stores or where building a full-sized Supercenter is impractical.

The smaller format is about 15,000 sq. ft. and features 45 parking places, and stands 15–20 ft. tall.

The first Express store opened earlier in June in Gentry, Ark., with two more planned to open later this summer in Chicago’s urban area.

By year’s end, it’s expected there will be 15 Express stores in the U.S.

Walmart in the U.S. already operates smaller 40,000-sq.-ft. stores called Neighborhood Market.

In Canada, Cheesewright said that the retailer is in very good shape to deliver growth with great returns.

Part of Walmart Canada’s success has been the ability of regional stores to focus on what’s right for the Canadian market and customer while getting the best out of Walmart globally, said Cheesewright.

Unlike in the U.S. with its smaller Express stores, over the next four to five years, a big part of Walmart’s growth will continue to be Supercentres–opening/remodelling about 40 per year–and its bank (Canada is only one of two countries that offering banking).

And when it comes to building Supercentres, Walmart is doing it more efficiently:
They’re 40% cheaper to build  and done quicker (in 34 weeks versus 52 weeks).

Cheesewright also offered a look into the company’s customer insights, tracking at store and corporate level to get a good handle on what its customers want.

He said that during the recession, there was “less of a reduction of consumer confidence during the recession” here.

However, Cheesewright said there was a bit of disconnect in Canada because even though consumers here were more confident about the welfare of the economy, they didn’t show a quick to return to spending, especially on big-ticket items.

Despite this, statistics showed Canadians love shopping at the retailer, with a bit over 80% of Canadians shopping there, totalling a little over 8 million customers a week. “One of our big advantages to growth is that we don’t need more customers, we just need to build loyalty for those that are already there,” said Cheesewright.

And Walmart is building loyalty with its customers with its “everyday low prices” (EDLP) strategy.

Walmart measures 2,000 prices against 56 different competitors so more than 100,000 prices a week are measured in Canada. Cheesewright said they have a really focused practice on price, with 70% coverage on everything they sell.

A typical store carries 100,000 SKUS (and no less than 65,000 SKUS).

The strategy is working with the price gap edging up; on average Walmart’s prices are 12% cheaper than the market.

On the fresh food side, 135 Supercentres have a full food offer, and enhanced grocery offer, giving shopper a one-stop shop.

When it comes to Walmart’s fresh replenishment, it’s based on a U.K. model, and called “pick by line.” It’s stockless and runs out of two distribution centres that are stocked in the morning, “picked to zero,” going out to stores by afternoon to keep product fresh.

“Very few operations use this model in North America; it’s more common in Europe,” said Cheesewright.

Going forward, Cheesewright said they would be focused on driving private label as the retailer is seeing “well over double-digit growth” in that area.

When it comes to their senior team, Walmart has worked on two things: female diversity and international experience. Currently, 45% of the team has multi-country experience.

“We’re in good shape as we’re a mature Walmart business[here in Canada],” said Cheesewright. “Our job is to deliver a centre of excellence for developing talent and best practices.”


MB2-700 braindumps MB3-700 braindumps MB6-869 braindumps OG0-093 braindumps VCP-510 braindumps VCP550 braindumps 070-178 braindumps 070-331 braindumps 070-467 braindumps 070-667 braindumps 070-684 braindumps 070-687 braindumps 1Z0-051 braindumps 1Z0-060 exam dumps 1Z0-478 exam dumps 1Z0-485 exam dumps 1Z0-897 exam dumps 200-120 exam dumps 220-801 exam dumps 500-201 exam dumps 70-346 exam dumps 70-412 exam dumps 70-458 exam dumps 70-486 exam dumps 820-421 exam dumps 820-422 exam dumps C2170-008 exam dumps C2180-275 exam dumps C2180-276 exam dumps C4040-123 exam dumps JN0-343 exam dumps M70-201 exam dumps M70-301 exam dumps NS0-504 exam dumps 70-410 exam dumps PW0-204 exam dumps 3001 exam dumps 050-720 exam dumps 070-480 exam dumps 070-487 exam dumps 1Z0-062 exam dumps 1Z0-597 exam dumps 1Z0-899 exam dumps 250-310 exam dumps 350-018 exam dumps 400-051 exam dumps 70-178 exam dumps 70-331 exam dumps 70-413 exam dumps 70-465 exam dumps 70-467 exam dumps 70-484 exam dumps 70-485 exam dumps 74-338 exam dumps 74-344 test 810-420 test 70-410 test 050-SEPROAUTH-02 test 200-120 test MB2-703 test 070-462 test 70-462 test 70-461 test 070-410 test JN0-102 test 70-411 test C_TADM51_731 test C4090-958 test 70-483 test EX300 test 070-461 test MB2-702 test MB7-702 test 220-802 test 400-101 test 646-206 test 700-501 test 70-480 test C4040-108 test MB2-701 test 070-411 test 100-101 test 640-554 test 700-505 test 70-457 test 70-460 test C2150-197 test EX0-001 test 070-243 test 70-466 test C_THR12_66 test C4040-225 test 1Z0-061 test 70-347 test C4090-452 test VCP-550 test 070-177 test 070-412 test 70-417 test 70-463 test 70-488 test C_HANATEC131 test C2090-303 test C2090-614 test 70-331 test MB5-705 test 070-247 test 070-347 test 070-463 test 300-206 test 70-243 test 74-325 test C2020-622 test C2030-283 test C2090-540 test C2180-278 test HP0-J73 test ICBB test 070-246 test 070-341 test 070-417 test 070-457 test 070-458 test 1Z0-481 test 1Z0-599 test 300-207 test 70-246 test 70-414 test A00-240 exams C_TAW12_731 exams C4030-670 exams C4040-224 exams C4090-450 exams C4120-783 exams EX200 exams MB2-700 exams MB3-700 exams MB6-869 exams 70-346 exams 70-412 exams 70-458 exams 200-120 exams MB2-703 exams 070-462 exams 70-462 exams 70-461 exams 070-410 exams 70-410 exams 050-SEPROAUTH-02 exams 200-120 exams MB2-703 exams 070-462 exams 70-462 exams 70-461 exams 070-410 exams JN0-102 exams 70-411 exams C_TADM51_731 exams C4090-958 exams 70-483 exams EX300 exams 100-101 braindumps 70-410 braindumps 050-SEPROAUTH-02 braindumps 200-120 braindumps MB2-703 braindumps 070-462 braindumps 70-462 braindumps 70-461 braindumps 070-410 braindumps JN0-102 exam dumps 200-120 exam dumps MB2-703 exam dumps 070-462 exam dumps 70-462 exam dumps 70-461 exam dumps 070-410 exam dumps JN0-102 exam dumps 70-411 exam dumps 70-480 PDF exams C4090-958 PDF exams 70-483 PDF exams EX300 PDF exams 070-461 PDF exams MB2-702 PDF exams 1Z0-061 220-801 70-465 C4090-958 MB6-700 OG0-093 646-206 EX0-001 70-413 M70-201 117-101 810-420 C2180-276 70-410 exams 1Z0-062 exams 70-466 exams 200-101 exams 70-489 exams MB2-701 exams 640-864 exams 070-177 braindumps 070-412 braindumps 70-417 braindumps 70-463 braindumps 70-488 braindumps C_HANATEC131 braindumps C2090-303 braindumps C2090-614 braindumps 70-331 braindumps 400-101 braindumps