Doing an in-store event? Don't forget the social media

Whether you operate a store or handle a brand, eventually you’re going to want to do…drumroll please…an in-store event.

Done right, events drum up shopper excitement. But to really build buzz don’t forget to put social media into your store event plan.

So says 8th and Walton, a retail blog from Bentonville, Ark. that writes about all things to do with retail and Walmart. Among its best ideas to merge events and social:

• Before the event, use Twitter, Pinterest or Facebook to build anticipation. If the event is in support of a charity, set up a Facebook page for the cause.

• During the event, do some live tweeting. Consider having employees who have lots of their own followers tweet as well.

• After the event, post photos on social media showing all the fun. These photos can perform double-duty: put them in your company’s e-newsletter as well.

Read the full story here.