Giant Tiger celebrates franchisees in ‘Sharing Canadian Values’ campaign
Giant Tiger Stores Ltd. has launched a new digital campaign in partnership with Ottawa agency Banfield.
The campaign highlights Giant Tiger franchisees’ role in their communities.
Running through July 31, the “Sharing Canadian Values” campaign will feature new content released weekly across the retailer’s social media platforms and website.
Content will be produced in both English and French, with stories that celebrate entrepreneurship, affordability and community connections.
“‘Sharing Canadian Values’ is all about celebrating what makes Giant Tiger truly different—and that's our people," said Gabrielle Hargrove, SVP and chief HR officer, Giant Tiger Stores, in a press release. "Our franchisees are the heart of our business. They know their communities better than anyone, and they bring our values to life in every store, every day. Their passion, commitment, and local connections with their customers are the secret sauce of our franchise model. We're proud to invest in their success and thrilled to collaborate with Banfield to share their stories in a powerful, relatable, and deeply authentic way to who we are as a brand."
