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Who is the Green Consumer? The answer might surprise you

We all have an idea of who the green consumer is, but is our perception accurate? What are these consumers really looking for in green products? And how do we effectively cut through the confusion and reach them with information?

To get answers to these questions and more, leading Canadian tissue manufacturer Kruger Products brought industry leaders together for its annual Leaders in Sustainable Thinking round table.

See what they learned:

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The growing power of sustainable brands

New report says one-third of consumers are now basing buying decisions on a brands’ social and environmental impact