Maxi to open first store outside Quebec

Loblaw Companies-owned discount chain Maxi is opening its first store outside Quebec this fall.

The grocer’s new 15,000 square-foot supermarket is slated to open in Caraquet, N.B.

Construction is expected to begin in June.

"At Loblaw, we're always looking for ways to bring value to more communities across Canada, and we believe Maxi offers a wonderful opportunity to do just that in Caraquet," said Melanie Singh, president, Hard Discount Division, Loblaw, in a press release. "The strong community values, Francophone heritage, and thriving region resonate deeply with the DNA of the Maxi banner, and we look forward to being part of this community."

Maxi’s first New Brunswick store, located at Place Saint-Pierre, will offer shoppers its popular price match policy (“Imbattable”), local products and the opportunity to earn PC Optimum points.

"We are coming to Caraquet with our newest concept, which is a simplified and user-friendly shopping experience in a modern and welcoming environment," stated Patrick Blanchette, vice president, Maxi. "Maxi is the smart choice for consumers because they will find the freshness, quality, and variety of products they are looking for, all at low prices."