Okanagan Specialty Fruits appoints new director of sales

B.C.'s Okanagan Specialty Fruits (OSF), the maker of genetically engineered, non-browning Arctic Apples, has hired Bob Wilkinson as director of sales.

According to a press release, Wilkinson "brings a strong track record of success in sales, extensive experience in food service, and a broad network in the produce supply, processing and distribution industries."

Wilkinson's previous work experience includes stints as regional sales manager at both Lipman Farms & Maglio Companies.

“At OSF, we are proud to make a difference by creating an apple that is delicious, fresh and easy for consumers to enjoy," said Neal Carter, president and founder, Okanagan Specialty Fruits. "We expect a strong harvest this fall, and we look forward to having Bob on board, to continue to grow the network of grocers, convenience stores and foodservice locations that offer our Arctic apples.”