President's Choice marks 40th anniversary of PC Insiders Report

President’s Choice has unveiled the 40th anniversary edition of the PC Insiders Report ahead of the holiday season.

The report highlights 100 new PC products, including 12 customer favourites coming back on shelf for the holidays.

PC’s offerings include: Eggplant Parmigiana Sfogliatelle Pastry Bites, Thai Basil Shrimp Spring Rolls, Holiday Feast Turkey Stuffing Burgers, Cauliflower Gnocchi, Ready to Bake All-Butter Croissants, Candy Cane Cookie Dough Ice Cream Bites and World of Flavours Turkey Stuffing Flavour Rippled Potato Chips. 

"Get ready to discover your best holiday yet," said Mary MacIsaac, senior vice president, Loblaw brands and marketing, Loblaw Companies Limited, in a statement. "We honoured the past four decades of the PC Insiders Report by bringing customers our biggest and best holiday assortment of PC products in our history. We've thought of everything to make your holiday entertaining easier and more delicious, including bringing back some favourites we've heard our customers missed."