Former Walmart U.S. CEO says the economy needs private brands

Bill Simon shared tips for retailer and manufacturers during a recent keynote address

screen-shot-2021-02-01-at-11-01-39-am_0During during his keynote at PLMA Live! Presents Private Label Week, Bill Simon, former president and CEO of Walmart U.S., stressed the importance of private-label brands and the role they can play in boosting the economy after COVID-19.

Simon acknowledged that private-label brands had “been on a tear” and suggested some areas for retailers and manufacturers to focus on as consumers get back on their feet.

Read the full story from Canadian Grocer‘s sister brand Store Brands.