Toronto-based Flashfood has expanded its partnership with American supermarket chain Tops Markets.
Launched at six stores in Western New York this past year, Flashfood enables customers to buy food nearing its sell-by date to save money and help reduce food waste. Items such as fresh produce, meat, deli, bakery and dairy may be offered for up to 50% off on the Flashfood app. The program’s success has led the grocer to add the in-store initiative to 21 additional stores within the state.
“Western New York has been a great region for us, and we’re very excited to continue expanding with Tops Friendly Markets,” said Eric Tribe, VP of partnerships at Flashfood. “Tops Friendly Markets has shown they are willing to move fast and innovate to bring Flashfood to more communities, helping many more families that are looking for great deals while also reducing their waste.”
Other food retailers that have partnered with Flashfood include Loblaw, Meijer, Hy-Vee, SpartanNash and The Giant Co. According to the company, it has diverted more than 14 million pounds of food and saved shoppers $25 million-plus on their groceries.