Snack in a box delivered to your door
Nibblr is a new snack subscription service aimed at millennial women
Get ready for something new that combines snacking with online delivery. General Mills' Nibblr service, introduced in November, delivers snacks directly to the doors of mail subscribers. For $6, subscribers get snacks of fruits, nuts and trail mixes to its target: millennial women. Think Netflix or Pandora for snackers. Snack recipients then rate what they tasted so upcoming shipments are better suited to the consumer's palate. To date,there are already 55,000 subscribers, with 1,000 being added each day. To read more, go here.