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Brian Ross

Brian Ross

Brian Ross is the President of Precima, LoyaltyOne’s advanced analytics solution. Drawing on his extensive experience in customer loyalty marketing and advanced analytics, he works with leading North American retailers and manufacturers to implement world-class customer management strategies. Contact him at: bross@precima.com

Learning from the masters

A brave new approach to digital personalization

The power of personalized pricing

Boosting consumer confidence

Why your New Year’s diet should include data

Big data and emerging markets

Satisfy your shoppers’ demand for local