Consumer Attitudes & Behavior

New research from NIQ shows how trade tensions are reshaping shopper behaviour—and what it means for retailers and brands

According to NielsenIQ, Canadian food sales rose just 4.4% while American products fell 4.1%—proof that maple leaf marketing moves the needle, but only slightly. In the end, price still rules the cart

Consumers say they plan to cut down on U.S. products this year

Daniele Foti, VP of marketing, North America, for Lavazza talks trends and innovations

Telling deeper stories will lead to better connections with consumers

Prices for food purchased from stores increased 3.8% on a year-over-year basis

The future of food in Canada isn’t vegan or bust—it’s about blending innovation with tradition, meeting consumers where they are, not where activists or governments wish they’d be

Central bank says financial system as a whole also remains resilient, but vigilance is needed

Consumers expect double-digit food inflation in the next year, new study finds