Crush Zero Sugar campaign stars millennial ‘crush’ Chad Michael Murray
“Your First Crush, All Grown Up” includes prom-themed event with actor
Chad Michael Murray stars in Crush Zero Sugar's "Your First Crush, All Grown Up" campaign.
Orange Crush is marking the launch of Crush Zero Sugar in Canada with a new campaign starring millennial heartthrob Chad Michael Murray.
The “Your First Crush, All Grown Up” platform will see the former One Tree Hill star and nostalgic soda make their “sugar-free comeback.”
Running this month, the national campaign is brought to life through a variety of channels—including a placement on Sankofa Square in Toronto, creative wild-postings and takeovers on IMDB and social platforms.
PR and influencer support includes a national media tour, creator partnerships and a “Your First Crush, All Grown Up” prom-themed event with Murray in Toronto on May 28
In-Store/Omni support through display and POS aim to drive the launch of Crush Zero at retail.
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